DUBAI: Media network Omnicom Media Group Middle East & North Africa has named Christian Fedorczuk CEO of its media agency PHD.

Fedorczuk has over two decades of global experience in the media and creative industries across agency networks such as IPG, dentsu and Omnicom Media Group in London, Los Angeles, Tokyo and Dubai. 

The appointment marks his return to Omnicom Media Group and the MENA region having served as the network鈥檚 group director for strategy and development from 2007 to 2010.

Fedorczuk鈥檚 latest stint was as co-founder of creative studio Acumen in Tokyo, which services clients such as adidas, Red Bull, LVMH, Nike, Netflix and Apple.

Elda Choucair, CEO of Omnicom Media Group, said: 鈥淐hristian is such a multi-faceted individual, structured and innovative in equal measures, well-travelled and a people person, he will fit perfectly at PHD, where effectiveness and creativity live in perfect harmony.

鈥淚 have been looking for the opportunity to bring him back and I am delighted to have now found it.鈥�